In addition to using social media to help kids learn, the school is contacting them in different ways to see if other methods are more effective. Before, the school would have a contractor check in on chronically truent kids every day or offer rewards such as going to the front of the lunch line if you came 10 days in a row. Now Delmatoff texts them each morning at 8 a.m. to make sure they're awake and getting ready for school, which starts at 9 a.m.

I'm so going to do this...