Posterous theme by Cory Watilo

On producing "content."

Nobody cares about content. Nobody wakes up in the morning and thinks, hey, I should read some content today.

What people want is opinions, analysis, techniques, experiences, and insights. The best of all these come as a by-product from actually doing stuff.

This also means that it’s hard to schedule. You can’t put neatly into timeslots when you’re going to be annoyed, ecstatic, disappointed, have a great insight or discover a new awesome technique.